Just years after being a consultant, blogger and shopping addict, Eva was ready to take its fashion experience to the next level, by creating a her own shopping website. responsive, real-time experience for its legion of devoted readers.
Building off the success of the previous redesign, Vogue approached Code and Theory once again. The challenges this time around were new: Not only did the new Vogue.com have to perform effectively to a much higher volume of content; it also had to remain elegant and sophisticated without sacrificing performance.
Workflow was also critical, as one of the goals was to give the Vogue.com team near-limitless creative freedom to better respond to user and advertiser needs, wherever they were.
We were asked to create the brand name for Eva. The process was challenging because there are more than 5 million businesses for online shopping businesses.
In the crowded digital business world, your company can't get anywhere unless it stands out right from the get-go. So how do you make yourself stand out? That's where we come in.
You know your business better than anyone. But we know how to make that business appeal to the right kind of people. At Digital Minds, we take a people-based approach to branding and naming. Fundamentally, the best way to establish a brand identity is to grab people's focus and connect with them. Any message can be distilled down to something that attracts and holds human attention. Our job is to do that for you.
So we created Shopping with eva beacuase you only get one chance to make a first impression. By naming Shopping with Eva, people will see the name of the company and they will all about it.
The we developed the e-commerce website that was responsive so people will enjoy the shopping experience. The new thing we added to this website was that you can choose a package or from the package items you like.
Software used: PHP, HTML5, MySQL, Java Script.