Dave & So combines the professionalism and the tools of a real beauty center with the freedom to do the treatments where and when it suits you. Dave & So enhances your beauty, eliminating imperfections and blemishes, directly to your home.
The brand’s strategy for Dave & So was to capitalize on their expertize and services in the beauty world and drive the message home by making it accessible to women everywhere.
To build mass awareness, we looked to build a cult following of their services right from the start.
To do this, we needed to reach the right audience at the right time, embrace the most compelling social and media platforms, and highlight the strong leadership of their management along with a new unique brand identity.